JONESBORO, ARKANSAS (February 22, 2023)—Optus, a national leader in cloud advisory and IT service delivery, was recently honored at the 2023 American Advertising Awards gala. Optus received seven Gold ADDY Awards and Best of Show at the event hosted by the Northeast Arkansas chapter of the American Advertising Federation (AAF).
Conducted annually by the AAF, the local tier of the American Advertising Awards is the first of a three-tier national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award as recognition of the best work across each market. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates the creative dimensions of each entry. A Gold ADDY Award recognizes the highest level of creative excellence and is considered superior to all other entries in the category.
“I am incredibly proud of our team and their contributions to Optus’ success,” said Whitney Blackburn, director of marketing at Optus. “Our approach to marketing mirrors our approach to a customer-first experience—simplify the complex. And many of the campaigns that were recognized this year achieved just that via creative acuity and application. That’s the biggest win for us.”
Optus received the following awards at the 2023 American Advertising Awards gala:
- Direct Marketing: Break Up with Your IT Vendor (Best of Show, Gold)
- Direct Marketing: Our Gratitude Never Takes a Holiday (Gold)
- Direct Marketing: IT Isn’t Always Lemon Peasy (Gold)
- Direct Marketing: Outdated Technology (Gold)
- Online/Interactive: Optus Social Media Campaign (Gold)
- Online/Interactive: Let’s Talk About IT Recruitment Campaign (Gold)
- Collateral Material: New Client Welcome Packet (Gold)
The Gold ADDY awards, including Best of Show, will now move on to the district-level competition, which features work from Arkansas, Louisiana, Oklahoma, and Texas. The American Advertising Awards is the industry’s largest and most representative competition, attracting nearly 40,000 entries annually. Optus is honored to be featured among the top entries at the local level and acknowledged for exceptional work.
Optus is a cloud advisory and IT service delivery company designed to advance today’s hybrid workplace. With over three decades of experience, we provide a vendor-neutral approach to technology—from core communications to the full ecosystem of CX technologies—including hardware, software, connectivity, cloud advisory services, and IT support. Through our unique integration of people, processes, and technology, we elevate productivity, scalability, and uptime for Fortune 1000 companies across the US.